Idenitty Theft - 1102 Words

You pay all of your bills on time, when you use your credit card you pay the balance off when you are supposed to; even more than the minimum payments, and then when you try and go buy a car or a house you are declined due to bad credit. Ever wonder how that can be? Well you might have been a victim of identity theft. What is identity theft you ask? It is a form of fraud or cheating of another persons identity in which someone pretends to be someone else by assuming that persons identity, typically in order to access resources or obtain credit and other benefits in that persons name. According to the national association of the attorneys general, â€Å"Identity theft is one of the fastest growing crimes in the nation with an estimated†¦show more content†¦Keep all those things in mind and hopefully you will not fall victim to identity theft. If this does happen to you there are ways you can fix it. It will take a lot of time and money, but in the end it will be all worth it. It may take a few years to realize that your identity has been stolen, but when you discover identity theft you should try to file a police report providing specific details on the theft itself. By doing so, you are entitled to certain legal rights when it is provided to the three major credit agencies or to the company where your misused information was sent. An identity theft report can be used to permanently block fraudulent information that results from the theft such as, accounts or addresses from appearing on your credit reports. If the thief made charges on an existing account and you have been able to work with the company to resolve the dispute, you may not need an identity theft report. In 1998, Congress passed the federal identity theft and assumption deterrence ACT which makes it easier for prosecutors to conduct their cases. The act is broadly described so that the act of identity theft is easier for prosecutors to judge. The majority of U.S states have passed legislation on identity theft but do not consistently define the act. All in all, awareness is the best weapon against many forms of identity theft. Be very aware of how information is stolen and how to protect yourself, monitor your personal

The HVP Vaccine Controversy Essay - 565 Words

HPV Vaccine is it helping young girls or making thing worse for them, everyone has their own believes if it will make a differences for young girls and their future. In both articles Mike Adams and Arthur Allen discusses their own issues on the topic of the HPV vaccines. Adams and Allen discuss the cost of the vaccine, public health issue, and the risk young girls having by getting the vaccine or not getting the vaccine. Nation wide people have their own opinions on the HPV vaccine, and weather young girls should have their own opinions getting the vaccine once they learn more about it. Mike Adam has his own opinion on the HPV vaccine. Adam feels that the only reason Texas governor Rick Perry issue all young girls get the vaccine sold†¦show more content†¦What if a young girl cannot afford or choice not to get the vaccine what is the outcome for them, and then if girls get the vaccine can it really stop young girls from getting Cervical cancer. Adams discuss that â€Å" Ce rvical Cancer is prevented in a hundred other ways, including adequate sunlight exposure and vitamin D consumption, supplementation with probiotics, adequate intake of selenium and zinc, increased consumption of trace minerals and iodine, regular physical exercise and many other safe, natural, non-patented strategies† (447). Does anyone know really if the HPV vaccine will really stop the profit of cervical cancer? The Center of Disease control and Prevention: reported that the number of new cases has fallen to about 50,000 in 2005 according to Morbidity and Mortality Weekly report of March 16 (449). Allen points out that the women who did receive the vaccine had no major side effects. In other case Cervical Cancer strikes 14,000 American women each year killing one-fourth of them (449). If a young girl, a parent doesn’t want their daughter to get the vaccine or even has second thought about it, they should make a doctor appointment yearly to check for Cervical cancer. T hen the next thing to do if the young lady does need the HPV vaccine is learn more about the vaccine and decided if they want to go in that direction for their daughter. Adams and Allen wrote their own articles about what they think about the HPV vaccine, but in the endShow MoreRelatedAnatomy of a Family Law Case1320 Words   |  5 Pagesbehind. If they still want to go ahead. Issues and problems that HVP plan will create for HR and hiring manager HVP do not have a specified treatment. The available treatment is for the related health issues. Hence this will have a great impact on the human resource as individuals suffering may not deliver as expected in the place of work (Krishnan, 2008). Moreover, the hiring manager may not realize the individual suffering from the HVP conditions hence they may hire sick persons. This means that,

Kokoro a Reflection on a Literary Theme free essay sample

Kokoro: A Reflection to the Main Literary Theme But even now, I feel a certain pride and happiness in the fact that my intuitive fondness for Sensei was later shown to have not been in vain (Soseki 12). This quote from Sosekis Kokoro provides an excellent glimpse to the meaning and translation of the title. The word Kokoro as the title is meant to reflect the fact that the narrator has feelings for and shares a rather unexplained desire for Sensei. The reason why the author chose this title is to reflect the main themes of this work of iterature: feelings and sympathy. It is not certain why the narrator is drawn to Sensei in the first place, but the title as a metaphor for feelings and sympathy help the reader reflect upon why this might be. l remember that I felt then, though only for a passing moment, a strange weight on my heart. We will write a custom essay sample on Kokoro: a Reflection on a Literary Theme or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Soon after, the memory of that moment faded away. One evening, however, towards the end of the Indian summer, it was unexpectedly brought back to my mind (12). This next quote details how the narrator feels when in the company of Sensei. The narrator is able to sense the act that he shares sympathy and feelings for Sensei, but is unable to articulate them. The author is quick to foreshadow events throughout the story, but often holds back critical information about the main theme which is the central meaning behind the title of the literary work. Being young, I was rather inclined to become blindly devoted to a single cause. At least, so I must have appeared to Sensei. I considered conversation with Sensei more profitable than lectures at the university. I valued Senseis opinions more than I did those of my professors. Sensei seemed to me to e a greater man than those famous professors who lectured to me

The Visible Light Spectrum Essays - Color, Optical Spectrum, Rainbow

The Visible Light Spectrum Mr. Petersuh-uh-uhn. I need a white crayon for the white parts of the map!, my daughters classmate whines as she peers into her box of mismatched Crayons. Dont worry about coloring those parts of the map. White isnt a color anyways, replies her sixth grade teacher. Uh-oh. Big mistake! The entire class is now in for an impromptu lesson in the properties of light and the visible spectrum, courtesy of the child of a laser student. Added bonus: elevated egg-headed status for aforementioned child. Excuse me, Mr. Petersen, but I feel that I must correct you on that. You are sadly misinformed. My Mom says that white is the presence of all color and black is no color! What of that?! Hmmm? (Yesmy kid really talks like this. Shes 10 and she skipped a grade level. Shes quite loquacious. I wonder where she gets it from? But I digress) The flustered Mr. Petersen flashes my child a weak smile and mumbles something to the effect of, technically, Jacki, you are correct. Just leave the white parts blank and stay on task! Shame, shame, shame. The instructor has just dropped the ball on a wide-open opportunity for learning and discussion. Never one to miss an opportunity to exercise her mind and initiate a discussion/impress her peers, my kid goes on to explain the basic principles and properties of light and color. This precipitates a wave of no way! and howd you know?s from the inherently curious and doubly impressed group of sixth graders. As she, in fits and giggles (true sixth grade girl fashion!), recounted the story to me, she re-iterated over and over that most grown ups just dont know ANYTHING!. And I thought to myself, You knowwe might know a lot about some things, but she just pointed out one of the most popular misconceptions that abounds concerning light and the perception of color!. White light is NOT the absence of all color! Black is NOT all of the colors all mixed together! (Remember second grade? When you ran out of black crayon and just scribbled all of the remaining colors together and got a muddy brownish gray at best? Uh-uhnever works.) Thus, I have taken it upon myself to enlighten the rest of us just dont know ANYTHING grown-ups on the subject of color and the visible spectrum of light. Pay attention, class! This is Visible Light 101. All light consists of waves traveling in space. The length of the waves determines the color of the light. Each color of light has its own characteristic wavelength and what is visible to the human eye is termed the visible spectrum of light. It begins on one end with the color red and goes through the spectrum to the color violet. The entire spectrum consists of the following colors: red, orange, yellow, green, blue, indigo, and violet. White light consists of a mixture of many different wavelengths. Try this: use a prism to disperse white light from a source such as a light bulb or flashlight into its separate component (colors). The fact that we see a certain color at all is dependent on a couple of basic principles. First, ordinary colored light consists of a broad range of wavelengths covering a particular portion of the spectrum. When you isolate those wavelengths, by using a filter or a device that blocks the undesired wavelengths, you will see only the ones that are emitted when you view the light. A good example of this is a stop light the green light emits the entire green portion of the spectrum plus a little of the neighboring yellow and blue regions. Other reasons for seeing only certain colors are attributed to the four properties of light know by the acronym RATS. R.A.T.S stands for reflection, absorption, transmission, and scattering. Each of these processes occurs to some degree when light is incident upon a surface. In the case of the color white, most or all of the wavelengths are reflected back to your retina, allowing you to see the entire visible light spectrum. In the case of the color black, most or all of the available light that is incident upon the surface being viewed is absorbed by the

Schizophrenia Essays (1525 words) - Psychiatric Diagnosis

Schizophrenia Schizophrenia is a mental illness, characterized by a range of symptoms. Most common symptoms include delusions and hallucinations. Additional symptoms of schizophrenia found in humans include: bizarre behavior, loss of contact with reality, disorganized thinking and speaking, decreased emotional expressiveness, social withdrawal and memory loss. When a person smiles at another person, the usual response is to smile back. When a schizophrenic person sees one`s smile, he/she wonders, Why are they laughing at me? Schizophrenics think that everyone is against them, causing everything to be rarely funny. Unlike other mental illnesses, schizophrenia has a fading effect on the person`s life. They soon lose the ability to distinguish the difference between real and unreal experiences, also called delusions. Lori recalling how she killed her dog, beating it to death, is an example of delusion. It actually happened in her head, and only in her head. The illness takes over and shuts them down until they cannot operate, causing a both a high number of suicides and attempted suicides. People with schizophrenia usually exhibit short attention spans and abstract thinking. Also, they are more likely to abuse and/or become dependent on drugs and alcohol. To describe the suffers of schizophrenia, common terms like mad and insane are used by the outside world Erikson formulated many different, but sequential stages in human development. The first is the trust versus mistrust stage. This occurs in the first year of child`s life, with the infant gaining a sense of trust. Responsive and sensitive caregivers meet their basic needs. Lori was treated well by her parents as an infant. She also developed within the following stages successfully. Stage two is autonomy versus shame & doubt, which occurs in the second year of infancy. Infants start to find that they can complete small without the caregiver`s assistance. This stage takes place during early childhood between the ages of three and five. Infants are likely to gain a sense of shame and doubt, resulting from encounters with the social world and new responsibilities. Stage four, is the industry versus inferiority. Children go through this stage between the ages of six years old until reaching puberty. The child is enthusiastic during this time, and focuses their energy towards learning, but problems can happen. Some children can feel incompetent and non-productive. Lori developed through this stage successfully by participating in activities and even being the class clown. Stage five is called identity versus identity confusion. Starting at adolescence (ages 10 to 20), everyone is faced with finding the true self and direction for the future. This is where Lori begins to feel different. Lori began to hear voices and felt different from other people. She kept it hidden for a long time. She went to college and tried to push aside the voices in her head. This brings us to the sixth stage, intimacy versus isolation, occurring in early adulthood. We are faced with intimate relationships with others. Loris voices affected her ability during this stage of her life. She often dated, but had to stop because of her schizophrenic outbreaks. Driving Lori to attempt suicide, and driving her roommate to fear Lori. Loris problems began to snowball. The seventh and is generatively versus stagnation, occurring between the ages of 40 and 50, the average age when raising children. This final stage is where we find Lori in today. 3. Doctors used a number of different treatments in an attempt to treat Lori. The doctors used medication, shock therapy treatment, cold-wet-packing, and the quiet room to try to help Lori and her illness. Medication was used both in the beginning and end of her treatment. The drugs used, are called anti-psychotic drugs, and they include: haloperidol, risperidone, olanzapine, and thioridazine. Anti-psychotic drugs are used to control the hallucinations and delusions. Loris doctors believed drugs were the right choice, but her mom did not agree with it, because of the side affects that the drugs have. When Lori went to the hospital, she received drugs and spent her time walking around in a daze. Specific effects include: dry mouth, blurred vision, dizziness and drowsiness. ECT (Electro Convulsive Therapy) can often relieve severe depression in people who fail to respond to antidepressant medication and psychotherapy. A low-voltage electric current is passed through the brain for one or two second to produce a controlled seizure. Six to ten ECT treatments are given to patients over several weeks. ECT remains controversial because it can cause disorientation and memory loss. Nevertheless, research has found it highly effective in alleviating ever depression. Lori did not like the shock treatment because

To what extent does the Dogme 95 movement challenge the conventional aesthetics of film narrative Essay Example

To what extent does the Dogme 95 movement challenge the conventional aesthetics of film narrative Essay Example To what extent does the Dogme 95 movement challenge the conventional aesthetics of film narrative Paper To what extent does the Dogme 95 movement challenge the conventional aesthetics of film narrative Paper 2002:104). The Dogme declaration was conceived and signed by both von Trier and Vinterberg and contained ten strict vows of chastity that outlined the technical specifics which a director must adhere to for their film to qualify as a Dogme certified production. The technical specifics are as follows: 1 Shooting must be done on location. Props and sets must not be brought. 2 The sound must never be produced apart from the images or vice versa. 3 The camera must be hand-held. Any movement or immobility attainable in the hand is permitted. 4 The film must be in colour. Special lighting is not acceptable. 5 Optical work and filters are forbidden. 6 The film must not contain superficial action. 7 Temporal and geographical alienation are forbidden. 8 Genre movies are not acceptable. 9 The film format must be Academy 35 mm. 10 The director must not be credited. (Adapted from Dogme95, 2007) On completion of a film, a request is submitted to certify the film as a Dogme production. In this, the claimant must agree that the films production adheres to the vows of chastity. There are currently around 190 Dogme films listed on the official Dogme95 website. The first Dogme film production was Festen (The Celebration), a Danish film directed by Thomas Vinterberg on a budget of approximately i 650,000 (Internet Movie Database (IMDb), 2007). Festens storyline is based around the 60th birthday celebration of a familys patriarch, Helge Klingenfeldt, in which following the disclosure of alleged child buse from Helges son, Christian, is witnessed by family members and guests and the celebration becomes a weekend of revelations and events that no guest will ever forget. The second film this essay will address is the fifth installment of Danish Dogme films, Italian For Beginners, written and directed by Lone Scherfig. Italian For Beginners, which remains the highest grossing Danish language film largely due to its success in the United States (Stevenson, 2002; IMDb, 2007), follows the inter-twining paths of six main characters. In the film, a young minister, a widower, is temporarily assigned to a church whose suspended pastor drove parishioners away; he stays at a hotel where he meets Ji rgen, whos and alone approaching middle age. Ji rgens friend Halfinn, a temperamental restaurant manager, is about to be fired. Halfinns assistant is Giulia, a lovely young Italian who prays for a husband. Olympia, a clumsy bakery clerk, has an ornery father and Karen, a hairdresser, has a mother who is very ill. The paths of these six characters cross at church, in the restaurant, at the hotel, and at a local school which they begin to attend Italian evening classes. It is the contention of both Festen and Italian For Beginners to adhere to the technical guidelines which the vows of chastity outline. To a large extent both films are successful in achieving a plausible attempt at this in alluding to the wishes of von Trier to create a film which does not have the stereotypical glossy feel of a Hollywood blockbuster and taking filmmaking back to basics. Addressing these technical specifics separately, both films, which do not credit their directors, follow the rule of shooting on location and using props which would normally be found in such a setting. Festen takes place inside a large country house and its grounds in rural Denmark. As such, the onscreen action is divided between scenes which occur in the bedrooms, bathrooms, the kitchen, a large dining room and the extended exterior grounds of the house. Italian For Beginners for the large part takes place in a small Danish town in suburban Copenhagen, with a smaller segment towards the end of the film shot on location in Venice. The film makes excellent functional use of the town it is filmed in by using the main characters places of work as filming locations alongside their homes and local amenities such as local cafes, the hospital where Karens mother is an inpatient and the school lecture theatre where the main characters congregate on a weekly basis for the Italian classes. This allows for a range of props to be used which would be naturally located in these settings and largely applies to Italian For Beginners as it employs the use of multiple different locations. As Festen is filmed in fewer locations the use of props occurs to a lesser extent, however, the minor touches to a film which are achieved through the use of props is countered by the use of other technical considerations such as lighting, choice of camera shots, music and also through the use of dialogue and the proxemics of the onscreen action. The sound that features in these two films is both natural and diagetic and the music which characterises specific scenes in each film is complimentary to the storyline or the onscreen action. Italian For Beginners features music during the various religious services at the church where Andreas is the Pastor, in the Venetian restaurant where the main characters enjoy a romantic Italian meal at the end of the film and during a somber moment at the hospital where Karen is visiting her mother from an adjacent music room. Festen contains fewer incidences of music. Despite the collective, drunken, singing outbursts of the party guests, the only scene which features explicit music comes after the dinner party when some sleepless, drunk family members, guests and servants gather around the piano to dance in the early hours of the morning. This is integral to the narrative as their drunkenness symbolically marks the deterioration of the Klingenfeldt family at this particular point in the film. The camera work throughout each film uses the Academy 35mm format, neglects the use of both optical work and filters and relies on natural lighting to accompany each shot. Both films are shot in colour and feature the use of hand-held camera work in alignment with the vows of chastity, characterised by the often shaky camera movements particularly when the camera tracks characters movements or switches between shots of characters in a single scene. Furthermore, the films take place without temporal and geographical alienation, however, during the closing scenes of Italian For Beginners the characters stray away from the small Danish town which their previous interactions have taken place in and relocate to Venice to conclude their story. Despite this geographical shift, the same temporal settings apply to the action and the change in location is very much integral to the storyline as is it provides the opportunity for the culmination of the main characters dreams and desires. Festen works in an opposite way to bring together family members and guests from different parts of Denmark and Europe to descend on one specific location in the Danish countryside. Though the action takes place within many different rooms and in the exterior grounds of the house in which the story is set, the action never moves from these grounds and the equilibrium of the story is destabilized and restored within less than a 24-hour time frame. Superficial action, in terms of murders and the use of weapons, is not a part of either film, though it could be contested that superficial action to some extent is portrayed as both films contain violent outbursts of fighting and aggression. During Festen, Michael, along with some other guests, are instructed by Helge to remove Christian from the house, a task which they respond to with force and results in a fight between Christian and Michael outside in the woods. Michael is also featured in other scenes displaying aggression towards his wife (Mette) and subsequent to Helges confirmation that he did abuse Christian and his sister as children; Michael drags Helge from his bedroom in the middle of the night and begins to assault him in the garden. Aggressive outbursts similarly occur in Italian For Beginners, however, to a lesser extent than in Festen. Halfinn is a hostile character by nature and although there are no overt physical assaults in Italian For Beginners, there are several aggressive outbursts by Halfinn with Olympia in the bakers shop when he is refused rum truffles, with the hotel manager when he is fired from his restaurant job and with two patrons of the restaurant who wont remove their feet from a table. Where the two films fall short of meeting all of the criteria for a Dogme film, is with the assignment of genre. The Dogme manifesto states that to qualify as a Dogme film that genre movies are not acceptable (Dogme95, 2007), but this presents itself as a problematic area. Italian For Beginners is chiefly characterised as a romantic comedy and Festen could be labelled as a family drama or a black comedy, thus breaking the fundamental Dogme rule of no assigned genre. This area becomes problematic because in all forms of art, particularly those including the spoken word and action, there are conventions that exist which characterise texts and films and it would be near impossible to create a film that could not be assigned a genre. Marshall and Werndly (2002:114) define genre as a type of text which includes particular and recognizable characteristics that exist within a text that relate it to other texts. Some forms of genre identified by Myers (1994:210) include; a murder mystery, a riddle, a sonnet, a collections letter, or a demonstration advertisement. Furthermore, it is a specific text type which is characterized primarily by the kind of relationship it sets up between its users and certain textual properties which is important to create a relational value between the audience and the text. Moreover, genre is a highly important factor with the marketing of a film. The balance of romance and comedy in Italian For Beginners is perhaps the main component of the film that contributed to its imminent success across the continents as it provides a relational value. Festen was also successful at several International film festivals, chiefly because it was the much anticipated first Dogme production, but it could be argued that part of its success is because it too has a relational value with the audience. Its popularity may have spread because of the elements of production that gave it a genre for filmgoers to relate to, be entertained by and to be interested in. As previously stated, it was the initial contention of the brotherhood to take filmmaking back to basics and remove the Hollywood gloss in a new wave of film production. Adams (2001:1) notes that: The film business, they (von Trier and Vinterberg) concluded, had become overly dependent on special effects, fancy camerawork, and other techniques of production. Rather than being built on the bedrock foundations of drama actors playing real human beings in a story movies were becoming more and more dependent on gratuitous action, special lighting, impressive sets, optical effects, audio engineering, and all the other gee-whiz paraphernalia of showbiz. The vital essence of film, dramatic narrative, was in danger of being submerged in glitz. And as if this werent enough, they also concluded that the cult of personality surrounding the film director was detrimental to making good films. Movies are not the work of a single visionary, they argued, and too many directors spend time making artistic statements to gratify their own egos when they should be concentrating on characters and story. Meddings and Thornbury (2000:1) further state that the Dogme brotherhood, most notably von Trier, rejected Hollywood razzmatazz, and saw itself as a rescue action, attempting to restore to cinema the inner story of its characters and to rehabilitate, for the makers of films, their original joy in film-making. This would be largely achieved through dialogue and an intense focus on the characters and an attempt to reclaim reality by a wholesale purge of their aesthetic means (Matthews, 1999). Naturally, for what is essentially lost by rejecting the special effects, fancy camerawork and removing the Hollywood gloss from production, somewhere along the line must be compensated for in order to keep Dogme films visually interesting, but yet still working within the boundaries of the vows of chastity. In both Festen and Italian For Beginners, this is achieved by two different interpretations of working within the vows of chastity, particularly the rules concerned with camera work, sound, locations and lighting. Beginning with Festen, once the siblings have arrived at the country house and are preparing for dinner there are increasingly rapid cuts between three different scenes which include separate storylines for Christian, Helene and Michael. Christian and Pia (a chambermaid, friend and past lover of Christians) remain in Christians room discussing the past as Pia prepares to take a bath. Michael and Mette are seen in their bedroom arguing about Mette not packing appropriate shoes for Michael to dress in for dinner, a conversation in which Michael reveals the underlying feelings of his fathers disapproval of him because he did not attend the funeral of his sister (Linda). The absence of correct coloured dinner shoes to match his black suit adds fuel to this argument which eventually results in Michael being physically aggressive towards Mette and the instigation of sex which the viewer deduces is not wholly consensual on Mettes part. Following this Michael is seen showering as Mette prepares herself for dinner. Meanwhile, Helene and Lars (the receptionist) enter Lindas former bedroom which has the furniture covered in white sheets and in which Helene is supposed to reside in over the course of the weekend. As Helene leads Lars into the bathroom, the two begin to play a game of getting warmer, marked by following small drawings on the white walls, which is a familiar game from Helenes childhood. The intense focus on the bath in the bathroom suggests to the viewer that this is where Linda committed suicide only months prior to this gathering. The game ends with Helene locating an apparent suicide note from Linda in a light fixture on the ceiling that she conceals in her handbag without reading and which is later read at dinner. The filming cuts between these three separate scenes in an intense building of suspense and the cuts gradually become faster, cutting at integral parts of the story. The climax of the scene occurs as Pia who has been pictured underwater in the bath (mimicking Lindas possible drowning) as Helene begins to read the suspected suicide note. Helene shouts boo to Lars, Pia rises out of the water gasping for air and Michael yells as he falls in the shower and pulls down shower rail. These three separate cuts occur simultaneously, consuming less than two seconds of screen time. Additionally, using hand-held cameras to track the characters movements and to switch to views of different guests in their rooms, outside and in the dining room provides an interesting detail of this film appearing similar to a home video of a familys celebration. Cameras are also placed in unnatural positions during some scenes; as Helene pushes Lindas apparent suicide note into a pill tube pulled from her purse after locating it, a camera is placed under the bottom of the pill tube to capture the note being pushed into the brown tube. Also, in the same sequence in Lindas bedroom, the camera captures the action of the getting warmer game from above, providing an almost birds eye view of events as the camera is attached to a boom mic. However, this is something which breaks one of the vows of chastity as the camera at the point is not technically being hand-held by the standards of the Dogme manifesto.

Cigarette product called F&H cigarette in China and UK Essay

Cigarette product called F&H cigarette in China and UK - Essay Example A strategy known as marketing mix is used to undertake a SWOT analysis in identifying a target market mentioned above. The term marketing mix is considered a tool of business utilized by marketers in the market for developing an effective strategy, which creates a successful product mix concerning a suitable product that is sold at a suitable price in a suitable place while using a suitable promotion strategy (Kotler and Armstrong 1991). This product mix is what is known as the 4 Ps which incorporates price, product, promotion, and placement. The term SWOT analysis is an organized method of planning used to assess the weaknesses, strengths, threats and opportunities involved in a business or a project (Kotler and Armstrong 1991). In this paper, we will examine the use of the marketing mix information in undertaking a full SWOT analysis and create a new design for our F&H cigarette product in task 3 and 4. There are different aspects of a marketing mix of competitors, such as product characteristics, their prices, how they promote and how they distribute their products to different customers. The table below shows a marketing mix strategy for Pall Mall London. This is the amount of money customers have to pay to get a product. Pall Mall cigarette London charges premium for its cigarettes because of its perceived high quality which is described as â€Å"smoother† and â€Å"full flavour† (BAT 2013). This involves a company’s activities that make a product available to customers who have been targeted. Pall Mall cigarette store in the United Kingdom is located in London because it targets high end customers who have high disposable income and like smoking (BAT 2013). This implies activities that talk about the merits of a product that persuade customers to purchase it. In 1951, Pall Mall used a popular figure like Santa Claus to sell its cigarette to people especially